PRIVACY POLICY
The Yonder Media Mobile Website and/or Mobile Application services are provided by Yonder Media Mobile, LLC and its affiliated companies (collectively, “YO Mobile,” “we,” “us” or “our”). This Privacy Policy explains how information about you, as a User, is collected, used, and disclosed by YO Mobile when you use our Website and/or Mobile Application. This Privacy Policy is incorporated into and made a part of YO Mobile’s Terms & Conditions.
1. Purpose of Privacy Policy.
Your privacy is important to YO Mobile. This Privacy Policy is intended to inform you how YO Mobile collects, uses, and, in certain circumstances, discloses the information that you provide and/or that is automatically provided to YO Mobile through your use of the Website and/or Mobile Application. By using the Website and/or Mobile Application, you accept the practices described in this Privacy Policy. YO Mobile is not responsible for the content or privacy practices on any third-party website linked to or from the Website and/or Mobile Application.
2. Information Collection and Use.
YO Mobile collects information for the following purposes:
- To improve your experience on the Website and/or Mobile Application.
- To enhance the products and services we offer.
- To communicate with you regarding the Website and/or Mobile Application.
- To market and send you information about special offers, if you have opted in.
- To contact you about services you have purchased.
- To respond to your inquiries.
- To manage and develop YO Mobile’s business operations, administer accounts, and process payments.
- To send marketing text messages if you have opted into text messaging.
If you no longer wish to receive marketing emails or text messages, you can manage your preferences on the Website and/or Mobile Application. However, you cannot opt out of receiving essential service-related communications.
3. Categories of Information Collected.
We may collect the following types of information:
- Personal Information: Information that identifies or is associated with you, such as your name, billing address, phone number, email address, and credit card information.
- Registration and Ordering: To access certain parts of the Website and/or Mobile Application, you may need to register or provide personal information, such as name, billing address, phone number, and credit card details. This data is used for account setup, billing, and communication about your services.
- User Submissions: Certain areas of the Website and/or Mobile Application may allow you to voluntarily provide information, such as your email address or other contact information, for updates or promotional communications. Submitting this information is optional, and you may choose whether to provide this data.
- Non-Personal Information: Aggregated or anonymized data that cannot directly identify you, which may be used for analysis and improvements.
4. Automatically Generated and Collected Information
The Website and/or Mobile Application uses technologies to collect certain information automatically to improve your experience. This may include:
- IP Address and System Information: We automatically log the IP address, date/time of access, browser type, and device details for system administration, troubleshooting, and order verification.
- Cookies and Similar Tracking Technologies: We use cookies, pixels, and JavaScript tags to analyze Website and/or Mobile Application usage, remember preferences, and deliver personalized content.
- Location-Based Services: YO Mobile may collect location information for necessary services, such as routing wireless communications and enabling emergency 911 service. We may share your approximate location with law enforcement when required by lawful process or in cases of emergency.
5. Managing Cookies and Cookie Consent Mechanism.
YO Mobile uses cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. Cookies are categorized based on their function and the type of information they collect. You have control over which cookies are enabled on your device, except for those essential to the Website and/or Mobile Application’s core functionality.
When you first visit our website and/or Mobile Application, you will see a Cookie Consent Banner that allows you to manage your cookie preferences with the following options:
- Accept All: Enable all cookies, including those used for analytics, personalization, and marketing.
- Adjust: Access the Cookie Settings page to customize your cookie preferences by category.
6. Types of Cookies
I. Essential Cookies: These cookies are necessary for core functionality, such as security, verification of identity, and network management. Essential cookies cannot be disabled.
II. Analytics Cookies: These cookies help us understand how Users interact with our Website and Mobile Application, identifying errors and improving overall performance.
III. Functional Cookies: Functional cookies allow the Website and/or Mobile Application to remember choices you make, enhancing and personalizing your experience.
IV. Marketing Cookies: Marketing cookies are used to track the effectiveness of our advertising campaigns and deliver ads that are relevant to your interests.
7. Accessing and Modifying Cookie Preferences
You can modify your cookie preferences at any time by visiting the Cookie Settings page, accessible from the footer of each page on our Website and/or Mobile Application. On this page, you can adjust the settings for different categories of cookies according to your preferences.
Please note that disabling certain types of cookies may affect your experience on the Website and/or Mobile Application and limit some functionalities.
8. Information Sharing with Third Parties.
YO Mobile does not sell, rent, trade, or license your personal information to third parties, except as necessary to provide the Services and as detailed below. We share only the minimum amount of data necessary for each partner’s purpose and require all partners to maintain strict privacy safeguards and comply with applicable privacy laws.
I. Payment Processors.
YO Mobile partners with third-party payment processors to validate payment information, process transactions, and prevent fraud. These processors receive only the information necessary to complete your transaction, such as payment details and billing address. We require all payment processors to maintain confidentiality, use encryption and other security measures, and comply with PCI-DSS (Payment Card Industry Data Security Standard) to safeguard your financial information.
II.Analytics Partners.
To understand how users interact with the Website and/or Mobile Application, YO Mobile uses analytics partners. These partners collect information such as IP addresses, device type, and usage data to help us improve our Services. Analytics partners only have access to pseudonymous data and cannot directly identify you. This data is used solely for YO Mobile’s internal analysis and is not shared for behavioral advertising. All analytics partners are contractually required to protect Users data and comply with data protection regulations.
III. Marketing Partners
YO Mobile may share limited data with marketing partners to deliver targeted advertisements in the USA and Mexico. Marketing partners use this data to improve the relevance of YO Mobile’s ads. We do not share sensitive personal information with marketing partners. YO Mobile ensures that marketing partners adhere to privacy standards and use your information solely for agreed-upon marketing purposes.
IV. Logistics Partners and Couriers
If you order physical products through YO Mobile, we may share your name, address, and contact information with logistics partners to fulfill delivery. These partners only receive the information necessary for shipping your order, and they are contractually obligated to maintain the confidentiality of your data. YO Mobile requires logistics partners to protect your information in compliance with applicable data protection laws.
9. Other Situations in Which YO Mobile May Disclose Personal Information.
YO Mobile may disclose personal information in specific circumstances, such as:
- In response to legal requirements: We may share data if required by a court order, subpoena, or other legal request. YO Mobile will disclose only the minimum amount of information required by law.
- To protect our rights or Users’ safety: When necessary to protect YO Mobile’s legal rights, investigate fraud, or ensure the safety of our users, we may disclose relevant information.
- To affiliated companies: YO Mobile may share data with affiliated companies for internal business purposes, ensuring that affiliates adhere to the same confidentiality standards.
- During mergers, acquisitions, or asset sales: If YO Mobile is involved in a merger, acquisition, or sale of assets, your information may be included in the transferred assets. YO Mobile will ensure the protection of your data during such transfers.
- In cases of bankruptcy or insolvency: Should YO Mobile undergo bankruptcy or insolvency proceedings; your data may be considered a business asset subject to transfer under the proceedings.
10. Legal Basis for Processing (For EU Users).
As YO Mobile’s Services are offered exclusively in the USA and Mexico, the collection of data from EU residents is incidental and not intended for targeted marketing or sharing. For any incidental data collection from EU residents, we rely on the following legal bases:
- Legitimate Interests: We may process data for legitimate business interests, such as improving the Website and/or Mobile Application and our Services, provided this does not override the rights and freedoms of EU residents.
- Compliance with Legal Obligations: In cases where we must retain data to comply with applicable laws or regulations, we process personal data based on our legal obligations.
YO Mobile ensures that any incidental data collection is limited in scope and purpose, and we apply appropriate safeguards to protect your rights under General Data Protection Regulation (GDPR).
11. Data Subject Rights (GDPR Compliance for Users Located in the EU).
If you are a resident of the EU, the GDPR grants you specific rights regarding your personal data. While YO Mobile’s services are offered exclusively in the USA and Mexico, any incidental data collected from residents of the EU is processed in accordance with GDPR principles, and as a resident of the EU you have the following rights:
I. Right to Access.
You have the right to request access to the personal information YO Mobile holds about you, including details on how we use, share, and retain your data. Upon verifying your identity, we will provide you with a copy of your personal information in a clear and accessible format.
II. Right to Rectification.
If any of your personal information held by YO Mobile is inaccurate or incomplete, you have the right to request corrections. We will promptly rectify any inaccuracies in your data upon verification.
III. Right to Erasure (Right to Be Forgotten).
You may request the deletion of your personal information under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or if you withdraw your consent (where consent was the lawful basis for processing). YO Mobile will erase your data unless legal obligations or legitimate interests require its retention.
IV. Right to Restrict Processing.
You have the right to request that we limit the processing of your personal information in specific situations, such as:
- If you contest the accuracy of your data and we need time to verify it.
- If you believe the processing is unlawful but prefer a restriction over erasure.
- If you need the data for legal claims but we no longer require it for processing purposes.
When processing is restricted, YO Mobile will retain your data but will not use it for any purpose without your consent, except as required by law.
V. Right to Data Portability.
The GDPR allows you to obtain and reuse your personal information across different services. You have the right to request a copy of your data in a structured, commonly used, and machine-readable format (e.g., CSV) to transfer it to another service provider. Where feasible, YO Mobile can also transfer your data directly to another data controller upon request.
VI. Right to Object to Processing.
You have the right to object to the processing of your personal data where YO Mobile relies on legitimate interests as the legal basis. If you object, we will cease processing your data unless there are compelling legal grounds for the processing or if it is required for legal claims.
VII. Right to Object to Automated Decision-Making and Profiling.
If YO Mobile engages in automated decision-making that significantly affects you, you have the right to request human intervention, express your point of view, or contest the decision. YO Mobile will ensure transparency in any automated processes and will provide you with the opportunity to exercise your rights concerning such decisions.
VIII. Right to Withdraw Consent.
If YO Mobile processes your personal data based on your consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of data processing carried out prior to the withdrawal.
IX. Right to Lodge a Complaint
If you believe your data rights have been violated, you have the right to lodge a complaint with a supervisory authority in your country of residence within the EU. YO Mobile is committed to addressing your concerns promptly and ensuring compliance with data protection regulations.
12. Data Retention.
YO Mobile retains personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by legal, contractual, or business obligations. The retention period for each type of data depends on its purpose and applicable legal requirements. In the following section we provide an overview of the retention periods for various types of data.
13. Retention Periods by Data Type.
- Account Information (e.g., name, billing address, contact details): Retained for the duration of your account’s active status. If you close your account, we will retain this information for up to 7 years for compliance with legal obligations, such as tax and financial reporting.
- Transaction and Payment Data: Retained for up to 7 years after the transaction to comply with financial reporting, tax, and anti-fraud regulations.
- Marketing Preferences and Consent Records: Retained until you withdraw consent or update preferences. After consent withdrawal, records are retained for 2 years to demonstrate compliance with consent and opt-out requests.
- Analytics Data: Retained for up to 2 years in an aggregated or anonymized format for internal analysis, site performance optimization, and service improvement.
- Customer Support Interactions: Retained for 3 years following the resolution of your inquiry to monitor service quality and for potential dispute resolution.
- Legal and Compliance Records: Retained for the period required by applicable law, which may be up to 7 years or longer if necessary to address legal or regulatory obligations.
14. Data Retention Extensions.
In certain circumstances, we may retain your personal information for longer periods, such as when required to comply with legal obligations, resolve disputes, or enforce our policies. YO Mobile reviews its retention practices periodically to ensure that data is only kept for as long as necessary.
15. Data Transfer and International Compliance Measures.
As YO Mobile provides services primarily within the USA and Mexico, we take steps to ensure that any cross-border data transfers comply with applicable data protection regulations, particularly for Users whose data may be transferred from the EU or other regions with data transfer restrictions.
16. Cross-Border Data Transfers.
In cases where personal data is transferred outside of the EU, we ensure that appropriate safeguards are in place to protect your data. These safeguards include:
- Standard Contractual Clauses: YO Mobile relies on the standard contractual clauses approved by the European Commission for international data transfers. These contractual clauses provide a framework that ensures your personal data receives an adequate level of protection, even when processed outside the EU.
- Adequacy Decisions: Where applicable, we may transfer data to countries that the European Commission has deemed to provide an adequate level of data protection.
17. Security Measures for Data Transfers.
YO Mobile implements a range of security measures to protect data during cross-border transfers, including:
- Data Encryption: We use encryption technologies to safeguard your personal data during transfer, ensuring that it remains secure and protected from unauthorized access.
- Access Controls and Monitoring: We restrict access to your data to only those employees and third-party partners who require it to provide our services. Additionally, we use monitoring systems to detect and prevent unauthorized access.
- Regular Audits and Compliance Checks: YO Mobile regularly reviews its data transfer practices to ensure compliance with applicable privacy laws, including GDPR. We also require our third-party partners to adhere to similar security and compliance measures.
By implementing these safeguards, YO Mobile ensures that your personal data remains protected and compliant with international data transfer requirements, regardless of where it is processed.
18. Information Security.
We take reasonable security measures to protect your personal information from unauthorized access, disclosure, or misuse. These measures include encryption, secure storage, and regular audits of our data protection practices. However, please note that no method of transmission over the internet or electronic storage is one hundred percent (100%) secure.
19. Children’s Privacy.
YO Mobile’s Website and Mobile Application are intended for general audiences and are not directed at people under the age of 16. We do not knowingly collect personal information from people under 16. If we become aware that we have inadvertently collected such information, we will take immediate steps to delete it.
If you are a parent or guardian and believe that your child under 16 has provided us with personal information, please contact us at [email protected]. We will promptly review and address your request to protect your child’s privacy.
20. California Consumer Privacy Rights and Global Privacy Control.
Under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), California residents have certain rights, including the right to opt out of the sale or sharing of their personal information.
To support this, YO Mobile recognizes Global Privacy Control (“GPC”) signals, which allow California residents to express their preference to opt out of data sharing for cross-context behavioral advertising. When a GPC signal is detected, YO Mobile automatically applies this preference in line with CCPA/CPRA regulations, ensuring that personal information is not sold or shared for targeted advertising purposes.
California residents can also exercise their opt-out rights by clicking the “Do Not Sell or Share My Personal Information” link, available at the bottom of the Website and/or Mobile Application, or by adjusting their cookies preferences.
21. Do Not Track (DNT) Disclosure.
This Website and Mobile Application do not currently respond to Do Not Track (DNT) signals from web browsers, as there are no uniform standards for recognizing and implementing DNT signals across different browsers and devices.
22. Complaint and Dispute Resolution.
YO Mobile is committed to addressing any concerns you may have about your rights regarding the protection of your personal data. If you believe that your rights have been violated or if you have any questions or complaints regarding this Privacy Policy or our data handling practices, please contact us directly:
YO Mobile Privacy Team
23. Filing a Complaint with Regulatory Authorities.
If you are an EU resident and feel that we have not resolved your privacy-related complaint to your satisfaction, you have the right to lodge a complaint with a data protection authority in your country of residence.
You can find contact details for your national data protection authority on the European Data Protection Board’s website: https://edpb.europa.eu/about-edpb/board/members_en
California residents can submit complaints regarding their privacy rights under the CCPA to the California Attorney General’s Office. More information on submitting a complaint can be found here: https://oag.ca.gov/contact/consumer-complaint-against-business-or-company
YO Mobile is committed to complying with applicable personal data protection laws and addressing your concerns promptly and professionally.
24. Contact Us.
If you have questions or requests regarding the protection of your personal data, please contact us at:
Yonder Media Mobile, LLC
Attn: Privacy Team
749 E135th St
Bronx, NY, 10454
25. Accessibility Statement.
YO Mobile is committed to making our Website, Mobile Application, and Privacy Policy accessible to all users, including those with disabilities. We strive to comply with the Americans with Disabilities Act (ADA) and relevant accessibility standards, such as the Web Content Accessibility Guidelines (WCAG) 2.1, to provide an inclusive experience for all.
Our Privacy Policy and data management tools are designed to be compatible with screen readers and other assistive technologies to ensure that all users can access and manage their privacy preferences. We continually review our content and user interfaces to improve accessibility features.
If you encounter any accessibility issues or need assistance accessing any part of the Website and/or Mobile Application, please contact us at [email protected]. We will work with you to provide the information or assistance you need.
26. Revisions.
YO Mobile may periodically update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or for other reasons. When we make material changes to this Privacy Policy, we will notify you by email at the primary email address associated with your account. The date of the most recent update will be displayed at the bottom of this Privacy Policy page.
We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information. If you disagree with any terms in the Privacy Policy, your sole remedy is to discontinue using the Website and/or the Mobile Application, as well as YO Mobile’s services. Continued use of the Website and/or the Mobile Application after any updates constitutes your acceptance of the revised Privacy Policy.
Lastest Update: November 2024.